A new project at the Shanghai Museum invites the digital avatar of Jay Chou, one of the most influential figures in China's pop music scene, to take visitors on an immersive experience of the cultural relics in the museum's collection.

To coincide with the 36th Shanghai Tourism Festival, the themed art show "Remarkable Ancestors – Chouchou's Time Travel Adventures", is being featured at the Shanghai Museum on People's Square from Sept 30 to Mar 8, 2026.