The "Nihao! China" 2025 Yellow River Tourism Overseas Promotion activity was held in Yan'an city, Shaanxi province, on Tuesday. The activity hosted over 300 domestic and foreign attendees, including government officials and insiders from the culture and tourism industries.

"Shaanxi province will join hands with other regions along the Yellow River to jointly build the river's cultural tourism brand. This initiative aims to attract more overseas tourists to visit Shaanxi and the Yellow River Basin, allowing them to experience the profound Chinese civilization," said Wang Chun, deputy head of the Shaanxi Provincial Department of Culture and Tourism.