On Friday, Hamlet 1001, an immersive music drama co-produced by the Chinese theater company Drama X and Beijing International Culture & Art Corp Ltd, premiered in Beijing. This innovative production combines Shakespeare's classic narrative with immersive theater, transforming the audience's experience in a live house and bar setting.

The story centers around a bar on the verge of bankruptcy, where a theater director attempts to save it by adapting Hamlet into a musical, revitalizing the space with performances and music. As rehearsals progress, both actors and audience members delve into a world where realities blur, revisiting the classic Hamlet question, "to be or not to be", amid modern existential struggles — capital versus ideals, love versus ambition.

With seven immersive zones and four distinct viewing positions, the venue integrates theater with audience interaction.

Zhang Xiao, the co-writer and director, views Hamlet as a timeless narrative that speaks to the struggles of modern youth. By blurring the boundaries between stage and reality, he creates a metaphoric space that resonates with contemporary issues.

The production features nine original songs, blending punk, rock, and pop styles to craft a soundscape that enhances both the plot and the audience's emotional journey.