造勢（zào shì）

Create an atmosphere; promote

例：影片還沒上映，各大報紙就已經(jīng)紛紛開始為它造勢了。

(yǐng piàn hái méi shàng yìng, gè dà bào zhǐ jiù yǐ jīng fēn fēn kāi shǐ wèi tā zào shì le.)

The film has not yet been shown, but all the big newspapers have already started promoting it.

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